Case Study

Coalesce Brand Update

Coalesce has been our partner for over 3 years. With their new marketing leadership, they wanted to polish their visual identity while updating key web pages with clarity and enhanced animations to communicate the power of the platform.
Industries
Data Transformation
SaaS
B2B
Services
3+ Year Retainer
Branding Development
Web Design
Web Development
Collateral
REsults
Average yearly savings vs.
a comparable in-house creative team
$394K
Recent series B funding
raise post brand update
$50M

Our mission was to polish and modernize the visual language, while showing the power of the platform through an extended library of lightweight Lottie animations.

Key solutions

Logo Animation & Vortex Texture

We wanted to create a subtly branded background texture to add a little movement and identity to our containers. The idea came to us to abstract the vortex within the logo as faint gradients focusing the users eye back into the composition.

We then decided to expand the concept of data as dots "Coalescing" into a solid shape: the Coalesce logo — expanding and reinforcing the meaning of the symbol.

Key solutions

New Platform Animation

The most effective way to communicate the power of the Coalesce platform is to show it in action. We created a new overview platform animation to better illustrate the breadth of it's capabilities.

Key solutions

Feature Animation Library

We broke down Coalesce's extensive feature set into bite-sized animations with crisp and lightweight Lotties for better user consumption and modularity across web pages and campaigns.

Putting it All Together

New Customer Section

New Platform Section

Updated Ebooks

Ongoing

As their creative & dev team, we handle all elements of their primary, event and campaign marketing assets.

From web design and event branding to resource library assets, promotional swag, team business cards, slide decks, and beyond. Even using AI to design an in-person mascot costume.

Incredible quality in record time with minimal direction.
They just get it.

Wade Tibke
SVP Marketing
Coalesce

We couldn't do it without them. They're a natural extension of our team."

Christina Jimenez
Head of Marketing
Coalesce

Nothing but
phenomenal.

Highly recommend
for creative projects.

Devon Tackels
Director, Marketing Programs
Coalesce