Step 1
Strategic Direction
They wanted to quickly and iteratively polish their brand. So instead of a protracted branding exercise, we used aspirational examples and pain points to efficiently triangulate our direction.
Step 2
Foundation
COA was ready for a brand identity that showcased the caliber of it’s product, team, and technology. We adopted a three-level approach for color, iconography, and illustration. Including a flexible system with clearly defined parameters for usage when it comes to size, scale, color, and level of complexity.
Nodes and their connecting lines became a core element of the brand’s graphic language.
Using it as a container and structural element constantly reinforced it as a core feature to their clientele of data scientists.
Step 3
Extension
Once we had a style established, we further extended it throughout their website visuals and marketing campaigns.
Ongoing
As their creative & dev team, we handle all elements of their primary, event and campaign marketing assets.
From web design and event branding to resource library assets, promotional swag, team business cards, slide decks, and beyond. Even using AI to design an in-person mascot costume.
Incredible quality in record time with minimal direction. They just get it.
Wade Tibke
SVP Marketing
Coalesce
SVP Marketing
Coalesce
Nothing but phenomenal.
Highly recommend for creative projects.
Devon Tackels
Director, Marketing Programs
Coalesce
Director, Marketing Programs
Coalesce
