The Challenge
Build trust in an untrusted space
They needed a look and feel that would stand out in the crowded IT services space—something bold, human, and trustworthy.
The Strategy
Transform the experience
We grounded our work in the emotional and functional gap Fixify aimed to fill: helpful, human-first tech support that actually cares.
We grounded our work in the emotional and functional gap Fixify aimed to fill: helpful, human-first tech support that actually cares.
The results
Let the visuals tell the story
Fixify’s brand was designed to feel like a trusted friend—approachable, helpful, and human at every touchpoint. We anchored the visual and verbal identity in six defining traits: friendly, supportive, intelligent, human, helpful, and playful.
From marketing to product, every element reinforces their promise: tech that feels human, and support that actually sticks.
Played a big role
in the successful launch of our brand
“Brightbase did a fantastic job turning a whirlwind of ideas from across our team into a logo we’re genuinely proud of. They crafted a brand identity that feels human, memorable, and built to grow with us — and that clarity played a big role in the successful launch of our brand.
Their collaborative process brought out thoughtful input from our team and made everyone feel part of the creative journey. We’d definitely recommend Brightbase to anyone looking to create or elevate their brand.”
Mike Evans
Chief Marketing Officer
Fixify
Chief Marketing Officer
Fixify
